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Terms of Service

Effective Date: 10th August 2025

Last Updated: 25th August 2025

By creating an account with Ad Causal (“we”, “us”, “our”), accessing our platform, or using our services, you (“you”, “your”, “Customer”) agree to the following Terms of Service. If you do not agree, do not use Ad Causal.

1. Services

Ad Causal provides tools and technology to run geo-based marketing experiments and analyse performance across advertising, ecommerce, and related platforms.

2. Data Ownership & Rights

You retain ownership of any data, content, or materials you submit to or connect with the services (“User Data”). By doing so, you grant Ad Causal a perpetual, irrevocable, worldwide, royalty-free, transferable, and sublicensable licence to access, store, use, reproduce, modify, distribute, display, and create derivative works from User Data for any purpose, including operating, improving, and commercialising the services, developing aggregated or anonymised datasets, and sharing or selling such datasets to third parties.

All data, reports, results, analytics, and other materials generated through your use of the services (“Service-Generated Data”) are and will remain the exclusive property of Ad Causal, with unrestricted rights to use, publish, sell, license, or otherwise exploit them.

This includes data obtained from your connected third-party platforms, which you authorise us to store, process, and transfer between our companies, affiliates, service providers, and other entities as necessary to operate and improve the services.

3. Licence to Use the Services

Subject to your compliance with these Terms, Ad Causal grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the services solely for your internal business purposes. This licence does not transfer any ownership rights, and may be suspended or revoked at any time for breach of these Terms or misuse of the services.

  • You may not copy, modify, distribute, sell, lease, sublicense, or otherwise exploit the services or any part thereof;
  • You may not reverse-engineer, decompile, or attempt to extract the source code;
  • You may not use the services in violation of law, to infringe rights, or to interfere with operation of the services;
  • You may not allow third parties to access the services without our prior written consent.

All intellectual property rights in and to the services, software, technology, designs, trademarks, data, and any content provided by Ad Causal are and will remain our exclusive property. You obtain no ownership, title, or other rights in any Ad Causal intellectual property, except for the limited licence expressly granted in these Terms. All rights not expressly granted are reserved by Ad Causal.

4. No Guarantee of Results

  • We make no guarantees, representations, or warranties about the accuracy, completeness, or reliability of any results, reports, or analyses generated by the services.
  • All use of the services is at your sole risk, and you are solely responsible for any business decisions made in reliance on our services.
  • Outcomes of marketing experiments are inherently uncertain and may differ materially from expectations.

5. Assumption of Risk

You assume full responsibility for:

  • Any changes to advertising, targeting, budgets, content, or other account settings made by you or through the services;
  • Any temporary or permanent impact on campaign performance, sales, revenue, or profitability;
  • Any loss of data, delays, downtime, or interruptions in service;
  • Any third-party actions, errors, or failures, including those of advertising platforms, ecommerce providers, and analytics tools.

6. Limitation of Liability

  • We are not liable for any loss, damage, cost, or expense (whether direct, indirect, incidental, special, consequential, or exemplary) arising from or in connection with your use of the services, including without limitation loss of revenue, profit, opportunity, customers, goodwill, or data.
  • Our total liability for any claim, regardless of cause or form, will not exceed the total amount paid by you to Ad Causal for the services in the 3 months preceding the event giving rise to the claim.
  • This limitation applies whether the claim is based in contract, tort (including negligence), statute, equity, indemnity, or otherwise, and covers all claims, for any reason, no matter the cause.
  • You agree that you will not bring any claim against Ad Causal for damages or losses arising from the services.

7. Indemnity

You agree to fully indemnify, defend, and hold harmless Ad Causal, its directors, officers, employees, contractors, and affiliates from and against any and all claims, demands, actions, damages, losses, costs, liabilities, or expenses (including reasonable legal fees) arising from or in connection with:

  • Your use of the services;
  • Your breach of these Terms or any applicable law;
  • Any content, data, or materials you provide;
  • Any actions or changes made to your accounts, campaigns, or platforms through the services;
  • Any dispute between you and a third party related to your use of the services.

This indemnity applies to the fullest extent permitted by law and survives termination of this agreement.

8. No Class Actions

Any claim or dispute with Ad Causal will be resolved on an individual basis only. You waive any right to participate in a class action, class arbitration, or representative proceeding.

9. Data Access & Privacy

You authorise Ad Causal to access, store, and process your data solely for the purposes of providing the services. We do not guarantee the ongoing availability, accuracy, or completeness of data retrieved from third parties.

10. Force Majeure

We are not liable for any delay or failure to perform our obligations under these Terms caused by events beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, government actions, strikes, lockouts, internet or telecommunications outages, failures of third-party service providers, or acts of war or terrorism.

11. Third-Party Services Disclaimer

  • The availability, accuracy, or reliability of any third-party service;
  • Any changes, interruptions, or terminations by third-party services; or
  • Any impact on your campaigns, data, or business caused by such changes.

12. Trial & Beta Features

Trial, beta, or early access features are provided “as is” without warranty and may be changed, suspended, or discontinued at any time without notice.

13. Termination Rights

We may suspend or terminate your access immediately without notice if you breach these Terms, misuse the services, or engage in activity that may cause harm to Ad Causal, other customers, or third parties.

14. No Professional Advice

Any information, analysis, or recommendations provided through the services do not constitute legal, financial, or marketing advice. You should obtain independent professional advice before acting on any results or insights from the services.

15. Payments, Billing & Pricing

Purchases are processed by Polar Software Inc. (“Polar”), our merchant of record. You agree to the payment terms. Payment to Polar satisfies your obligation to Ad Causal for covered charges.

We offer auto-renewing subscriptions and usage-based (metered) billing. All metered usage is irrevocably incurred as it occurs and is a non-cancellable, binding obligation to pay - regardless of suspension, cancellation, termination, chargeback, or dispute (subject only to non-excludable rights under applicable law). Each subscription term is billed in advance and, once the term starts, the fees for that term are non-cancellable and payable in full; cancellation stops future renewals only.

You must keep a valid payment method on file. You authorize Polar to store it; charge for subscriptions and accrued usage at cycle end, when thresholds are met, or on invoice due dates; split charges into multiple transactions; and place reasonable pre-authorizations/holds up to expected usage.

To manage risk we may set or change spend caps/credit limits, require prepayment/top-ups or a refundable deposit, and throttle or suspend metered features when limits are reached or risk is detected. Optional caps you set may pause usage until topped up or raised.

Fees are due on or before the stated due date and are non-refundable except as required by law. If a charge fails, we (or Polar) may retry and notify you; if not cured within 7 days, we may suspend or terminate access and block new usage. You remain responsible for all accrued usage - including jobs already started or resources already consumed - and for fees for the then-current subscription term, and cancellation does not waive or reduce amounts already incurred. You are responsible for usage under your account (including by users, API keys, automations, or integrations) except to the extent caused by our gross negligence or wilful misconduct. We may charge lawful interest, recover reasonable collection costs, and accelerate and bill any unpaid subscription fees for the current term and any accrued but unbilled usage, which then become due immediately.

Prices may be inclusive or exclusive of Taxes (e.g., GST/VAT, duties) as shown at purchase or charge. If exclusive, we/Polar will clearly display applicable Taxes as an additional amount and you are responsible for paying them. Charges are in the currency shown; any FX/conversion fees are yours. We may change prices with notice - subscription changes apply on renewal; usage changes apply to future usage after the effective date. A chargeback does not cancel what you owe; dispute any charge within 15 days with reasonable detail. Undisputed amounts remain due and you may not set off amounts unless required by law.

If suspended or terminated for non-payment, we may retain your data for 30 days and then delete it unless prohibited by law; restoration may require full payment and a restoration fee. Your payment obligations for incurred amounts (including metered usage) survive any suspension, cancellation, termination, chargeback, or dispute until paid.

16. Survival

Any provisions of these Terms that by their nature should survive termination will continue in full force and effect.

17. Governing Law & Jurisdiction

These Terms are governed by the laws of Western Australia. You agree to submit to the exclusive jurisdiction of the courts of Western Australia.

18. Severability

If any provision is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect.

19. Entire Agreement

These Terms, together with any additional agreements or order forms between you and Ad Causal, constitute the entire agreement and supersede all prior understandings.

By using Ad Causal, you acknowledge that you have read, understood, and agree to these Terms of Service, including all disclaimers, limitations of liability, and indemnities.