Privacy Policy
Effective Date: 10th August 2025
Last Updated: 10th August 2025
This Privacy Policy explains how Ad Causal (“we”, “us”, “our”) collects, uses, stores, shares, and transfers information when you use our website, platform, and services. By using Ad Causal, you agree to this Privacy Policy and our Terms of Service.
1. Information We Collect
- Information you provide including but not limited to your name, email, business name, billing address, payment details, support requests, and other communications.
- From connected platforms including but not limited ad campaign data, targeting settings, performance metrics, ecommerce sales data, and permissions to modify campaigns or run experiments.
- Automatically collected data including but not limited log files, IP address, browser type, device details, usage patterns, clickstream data, actions taken within our platform, experiment configurations, experiment results, analytical reports, and other data generated or derived from your use of the services.
2. How We Share and Transfer Your Information
- Within our corporate group, including affiliates, subsidiaries, and parent entities.
- With service providers and contractors who help us deliver the services.
- With third-party platforms you connect (e.g., Facebook, Google, Shopify) for retrieving data and running experiments.
- In business transactions, such as mergers, acquisitions, or sale of assets.
- With business partners for lawful purposes, including joint marketing and integrations.
- When required by law, regulation, or legal process.
3. Use of Third-Party Platforms
We rely on third-party advertising, ecommerce, and analytics platforms to provide our services. We are not responsible for the privacy, security, or availability of these third parties. Their use of your data is governed by their own privacy policies. By connecting these platforms, you authorise us to retrieve, store, and modify data within them as needed to provide the services.
4. Data Storage & Security
Data is stored on secure servers in designated regions. We use encryption in transit and other measures to protect information but cannot guarantee absolute security.
5. Data Retention
We retain data for as long as needed to provide services, meet legal obligations, resolve disputes, and enforce agreements. Aggregated and anonymised data may be retained indefinitely.
6. International Data Transfers
By using our services, you consent to the transfer of your data across borders, including to countries with different data protection laws.
7. Your Rights
- Access the personal data we hold about you.
- Request corrections to inaccurate or incomplete data.
- Request deletion of your personal information.
- Object to certain processing or request data portability.
8. Cookies & Tracking
We use cookies, pixels, and similar technologies for login persistence, analytics, and improving our platform. You can disable cookies in your browser, but some features may not function properly.
9. Third-Party Links
We are not responsible for the privacy practices of third-party websites or services linked from our platform.
10. Changes to This Policy
We may update this Privacy Policy at any time. If changes are material, we will notify you by email or in-platform notice. Continued use of the services after updates constitutes acceptance of the changes.
11. Contact Us
Email: support@adcausal.com