Scale Ads That Cause Sales. Cut Those That Don't.

Measure the causal and incremental impact of your ads with geo experiments - uncover what's driving growth, and what's just stealing credit.

Get Started See How It Works

Truth Across Every Ad Channel

Reveal causal and incremental impact across Meta, Google, TikTok, YouTube and more.

Real Impact on All Sales

Measure what your ads drive across .com, Amazon, and retail - total business clarity.

Effortless Experiments

Fully automated, end-to-end - no spreadsheets, no manual work and no PhD required.

Optimize for Incrementality with Ad Causal

Growth teams use geo experiments to isolate the causal impact of advertising - so budget moves to what actually drives sales.

Design the Geo Experiment

Pick any campaigns or channels you want clarity on. Ad Causal automatically pairs treatment (ads on) and control (ads off) regions, then applies the Augmented Synthetic Control Method to create near-identical counterfactuals - making cause vs. correlation unmistakable.

Treatment vs. Control

Compare treatment regions against their synthetic-control counterfactuals.

Incremental Revenue Lift

The incremental impact advertising had on revenue during the experiment.

Automatically Deploy

Ad Causal handles everything end-to-end - splitting regions, pushing geo-targeting changes, and syncing your sales data automatically. No spreadsheets, no manual resets, no headaches. When ads go live, lift emerges in real time - the gap between treatment and control shows your incremental revenue with clarity and confidence.

Measure Incrementality

At the end, you'll have a definitive causal readout - incremental lift, incremental revenue, and confidence intervals that quantify what your ads truly caused. Every number comes from real-world outcomes, not modeled attribution. Use it to double down on what drives growth and cut what doesn't - proof over opinion.

Causal Analysis

Measure the causal impact from ads in treatment cell.

Incremental Lift

83.28%

P-value

0.012

98.8% confidence

Incremental Revenue

$7,127

$6,777

Lower bound

$7,477

Upper bound

Pricing

Flexible, transparent usage-based billing.

Experiment Credits

First 3 experiments are freeOnly pay if results are proven accurate

For teams that want causal, incremental answers - and only pay when the result is real.

Usage Based Pricing

Access to the GeoLift platform
Meta Ads
Google & YouTube Ads
Shopify Store sales channel
TikTok Ads(Upon Request)
Snapchat Ads(Upon Request)
Pinterest Ads(Upon Request)
Reddit Ads(Upon Request)
Amazon Ads(Upon Request)
Amazon Seller sales channel(Upon Request)
Offline & retail sales channel(Upon Request)
Experiment power analysis included
Two cell (A/B) experiments
Three cell (A/B/C) experiments
Automated execution and clean rollbacks
Comprehensive causal analysis & report
Email & call support (12 hour turnaround)
Post-experiment analysis call (1 per experiment)

Get Started Schedule Demo

Run your first three experiments free. After that, only pay if the lift is statistically significant at 95% confidence.

Frequently asked questions

Quick answers about geo-based lift experiments and how Ad Causal measures true incrementality.

Invest in ads driving real, incremental growth.

Measure the causal and incremental impact by ad channel, campaign, or tactic. Only fund ads that prove they create sales you wouldn't have without advertising.